Clã da Mata
Client
Clã da Mata
Year
2025
Discipline
Branding
A handcrafted visual identity inspired by nature, adventure, and the sense of community at the heart of outdoor experiences.
Clã da Mata needed an identity that could translate its connection with ecotourism, outdoor experiences, and community into a distinctive brand. The challenge was to communicate adventure and closeness to nature without relying on the generic visual codes commonly associated with outdoor brands.
I developed the visual identity around a handcrafted approach, combining a hand-drawn logo with organic graphic elements, typography, and a natural color palette. The system was designed to feel adventurous and authentic while remaining flexible across different brand applications.
The final identity gives Clã da Mata a recognizable visual personality rooted in exploration, nature, and belonging. The different elements work together as a cohesive system that can consistently represent the brand across both digital and physical touchpoints.
