Tatiana Queiroz

Challenge The project aimed to position Tatiana Queiroz as a national reference in food consulting. The challenge was balancing the technical authority expected from a specialist with a warmer, more human identity capable of communicating knowledge, experience, and personal connection.

What I did I developed the brand strategy and visual identity around ideas of ancestry, growth, and continuity. The system includes a Sankofa-inspired symbol, typography, color palette, graphic elements, and art direction designed to connect expertise with a more meaningful and approachable visual language.

Final result The final identity combines sophistication and authority with a strong human component. It creates a more distinctive positioning for Tatiana, reinforces the perceived value of her expertise, and provides a consistent visual system for communicating across different formats and contexts.